Fit records for independent lingerie boutiques

Her band, her cup, her cut, known before she reaches the curtain

FitRoomLog holds the fit history your boutique has been keeping in three notebooks and one very good memory. Your fitter opens the card at the counter, sees what worked and what came back, and walks in already halfway to the right bra.

  • Running in 186 US boutiques
  • Encrypted, US hosted records
  • Live on the shop floor the same day
A boutique fitter helps a customer at the counter of a small lingerie shop, with folded garments and a measuring tape on the counter
34F, Panache Envy Prefers a balconette. Returned the plunge in May.

The counter problem

You know her. You just cannot always remember her band.

A regular walks in on a Saturday, three fitters are already in rooms, and the one person who remembers she wears a 32G in one brand and a 34FF in another is off that day. That gap costs money every week, and it never shows up on a report.

The notebook is with the wrong person

Fit notes live in a spiral notebook behind the register, a shared phone album, and the head fitter's memory. When she takes a Tuesday off, the newer fitter starts from scratch and the appointment runs twenty minutes long.

Roughly 6 hours of fitting time lost each week

The size lands and nobody calls

A 30HH in the cut she loves finally arrives in a Thursday delivery. It goes on the shelf, a stranger buys it in nine days, and the customer who waited four months never hears a word about it.

$180 to $340 of missed sales per restock

Returns you could have predicted

She takes home a moulded cup from a brand that always runs shallow on her, and it comes back Friday. The note that would have stopped it was written down last spring, on a page nobody can find.

1 in 9 sales returned, most of them avoidable

Reorders you have to be asked for

Most customers replace a bra when it finally gives out, not when it is due. Without a purchase date on file, the follow up never goes out, and she buys a poor substitute online instead.

Repeat visits drift from 3 a year down to 1

How it works

Four steps, all of them at the counter

Nothing here asks a fitter to hold a tablet in a fitting room. Everything happens where your team already stands: at the counter, before and after the appointment.

  1. Open her card before you greet her

    Search by first name or phone number and the card is on screen in under a second. Band and cup by brand, favored cuts, straps that dug, the wire width that suited her, and everything she has bought from you since the file began.

  2. Write the fit note in the fitter's own words

    After the appointment your fitter adds two lines: what fit, what did not, and why. Brand, style name, size, and a short verdict. It takes about thirty seconds and it is written for another fitter to read, not for a form.

  3. Flag what she wants and let the delivery do the work

    Mark the sizes and cuts she is waiting for. When that band and cup arrive in a delivery or come back into stock, FitRoomLog puts her on the morning restock list with the exact item beside her name.

  4. Send a message that sounds like your shop

    One tap sends her a personal note by text or email, with your fitter's name on it and the specific bra she waited for. No newsletter blast, no template that reads like a chain store. She replies, books, and comes in.

Interior of a small lingerie boutique with a velvet fitting room curtain, a mirror and neatly folded stock on the shelves
The restock list is built for the ten minutes before you open, when the delivery is unpacked and the floor is still quiet.

What is inside

Built around the fitting room, not around a sales funnel

Every screen was drawn with fitters looking over our shoulder, then rebuilt twice after they told us what they actually needed on a Saturday.

Size by brand, not one number

A customer is rarely one size across your whole floor, so the card records her fit brand by brand and cut by cut. Your fitter sees at a glance that she is a 32G in one label and a 34FF in another.

Fit notes a colleague can act on

Short structured notes cover wire width, gore, strap behavior, cup depth and the verdict in plain language. Any fitter on the rota picks up the thread as though she took the first appointment herself.

Restock alerts tied to real people

When a size she is waiting for comes back into stock, her name appears on the day's list with the style, the size and the fitter who served her. Nothing sits unclaimed on a shelf while its owner waits.

Reorder messages with a fitter's name

Send a text or an email that names the bra, the size and the person who fitted her, saved as a house style you approve once. It reads like your boutique, because you wrote the wording and it stays yours.

Two locations, one customer file

A customer fitted downtown can be served at your second shop without repeating her whole history. Stock, staff rotas and restock lists stay separate per address while the fit record follows the person.

The Saturday view

One screen for the busiest day: who is booked, which cards have a waiting size, and which appointments need a room for longer. Your floor lead runs the day from it instead of from three sticky notes.

What changes on the floor

Numbers our boutiques report after two seasons

These are medians from 186 shops using FitRoomLog, measured against their own first month rather than against an industry average.

17 min

Shorter appointments, same care

Opening a card that already holds her brand sizes and the cuts she rejected removes the first third of a fitting. Fitters get the time back for the customers who genuinely need a long, patient hour.

2.9x

More sales from restock alerts

A waiting customer told about her exact size within a day of it landing buys far more often than one who finds it herself. Shops move from selling the size to whoever walks by, to selling it to the woman who asked.

41%

Fewer returns on repeat purchases

Brand level fit notes stop the same mistake twice. When the card says a label runs shallow on her, nobody sends her home with it again, and Friday's return pile gets noticeably lighter.

$4,120

Extra revenue per fitter per year

The gain comes from three small things stacked: shorter fittings, reorder notes going out on time, and waiting customers matched to stock. No new footfall required, just no lost threads.

From the shop floor

Owners and fitters, in their own words

"We fit around ninety women a week and I used to be the only one who could remember who wore what. Now a fitter in her second month opens the card and knows that Diane hates a moulded cup and wears a 30HH in two labels. My notebook finally retired."

Marianne Delacroix Webb Owner and head fitter, The Silk Ledger, Providence, Rhode Island

"The restock list is the part I would not give up. Wednesday delivery gets unpacked, eleven names come up, and by lunch we have booked six appointments from bras that would otherwise have sat there. It replaced a job I used to do badly on a Sunday night."

Priya Raghunathan Store manager, Corsetiere Row, Ann Arbor, Michigan

"I was worried it would turn fitting into data entry and it did not. Thirty seconds after the appointment, two lines, done. What surprised me was the post surgery side: our mastectomy customers do not have to explain their history again to a new face, and that matters more than the sales figures."

Gwen Ostrowski Certified fitter and co-owner, Hollow Oak Lingerie, Asheville, North Carolina
186US boutiques on the platform
314,000fit notes written by fitters
93%of shops still active after one year

Who it is for

Written for shops where the fitting is the product

If your customers come to you because someone measures properly, listens, and knows the difference between a shallow cup and a narrow wire, this was built with your floor in mind.

It suits you if

  • You carry a deep size range and several labels that fit differently on the same body.
  • You take appointments, walk ins, or both, and a busy day fills every room.
  • Two or more people fit, and not all of them work the same days.
  • You serve post surgery, maternity or nursing customers whose history matters.
  • You reorder for named customers and hate telling one that her size sold on Tuesday.

What it is not

  • Not a point of sale. Keep the register you already trained your staff on.
  • Not a size calculator. It records what your fitter found, it does not guess.
  • Not a marketing platform. Messages go to one named customer about one real bra.
  • Not a data broker. Your customer file is yours, and it stays inside your account.
  • Not a tablet in the fitting room. Everything happens at the counter, in seconds.

Post surgery customers

Prosthesis weight, pocket bras, surgery dates and the labels that suited her are all on the card, so she is not asked to tell the story again to a fitter she has not met.

Maternity and nursing

Sizes move quickly through pregnancy and the first year. The card keeps the sequence with dates, so your fitter can see the trajectory rather than one snapshot.

Special order and bridal

Track what was ordered, from which label, for which date, and who is waiting on it. A long lead time stops being a note on a calendar that only one person reads.

Pricing

One flat price per shop, whatever the size of your rota

Unlimited fitters, unlimited customer cards and unlimited fit notes on every plan. You are paying for the shop, not for each pair of hands in it.

One Boutique

$39

per month, one address

  • Unlimited customer fit cards
  • Brand and cut size records
  • Daily restock list
  • Reorder messages by email
  • Spreadsheet and point of sale import
  • Email support, answered within one business day
Request a demo

Small Chain

$179

per month, three to eight addresses

  • Everything in Two Locations
  • Group level restock and buying report
  • Fitter performance and rota planning
  • Role based permissions per shop
  • Buyer view of waiting sizes across the group
  • Named account contact and quarterly review
Request a quote

All plans are billed monthly in US dollars and can be cancelled at any time. No setup fee, no annual contract, and your data exports in full whenever you ask for it.

Questions we get asked

Straight answers before you book anything

The Fitting Room

Our trade magazine for bra fitting and lingerie boutiques

The Fitting Room reports on the craft and the arithmetic of running this kind of shop: how a first fitting is conducted, what a size range costs in units, and where the schedule breaks on a busy Saturday.

Browse every issue of The Fitting Room

Book a demo

Bring us your busiest Saturday and we will walk it through with you

Tell us how your shop keeps fit notes today, whatever the answer is. We will show you the same twenty minutes of a fitting day inside FitRoomLog, using your brands and your size range, so you can judge it against the way you already work.

Demos run about thirty minutes and we are happy to do them before you open or after you close. If you would rather see it on your own, ask and we will send a recorded walkthrough instead.

We reply within one business day, and never add you to a mailing list. A note sent directly to jimenezjulien42@gmail.com reaches the same fitting room desk just as fast.