Free tool
How many fittings can your rooms actually hold
Fitting capacity is not the hours you are open, it is the hours you are open divided by a fitting plus the reset time nobody counts, and then capped by the fitters on the floor.
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What your fitted customer file is worth in reorders
Put a yearly number on the women you have already measured, because a fitted customer who reorders the same band and cup is the cheapest revenue a lingerie boutique will ever book.
A bra has a wear life. Worn in rotation and washed properly, a band gives up somewhere in the region of a year, and a woman who was fitted well knows it when it happens. That is a predictable reorder cycle, and it is the part of a boutique's revenue that does not depend on foot traffic, weather or whether the mall did anything for you this month.
This calculator turns your fitted customer file into that number. Enter how many women have a real fit record with you, what share of them buy again in a year, how many bras they take when they do, and your average bra ticket and gross margin. The last input is the one this product exists for: the additional share who reorder because someone told them their band and cup was back, instead of leaving them to notice on their own.
Your result
Reorder revenue you get today
$44,280
Repeat bra sales in a year from women already in your fit file.
Added revenue from restock notes
$7,872
Sales from customers who return because someone told them the size arrived.
Gross margin on all reorders
$27,119
What the reorder cycle contributes before rent and payroll.
Yearly value of one fit record
$86.92
What one properly written fit record is worth over twelve months.
These are annual figures for repeat bra purchases only, so first fittings, swimwear and hosiery sit on top of them.
Why the reorder share moves at all
A fitted customer rarely stops buying on purpose. She stops because the band went soft in month eleven, she meant to come in, the Saturday got away from her, and by March she has bought something wrong online out of impatience. Nothing about that is a loyalty problem. It is a timing problem, and timing is exactly what a written record fixes.
Two nudges move the share. The first is the wear out note, sent roughly when the band she bought should be giving up, naming the style so she remembers it. The second is the restock note, sent when her band and cup lands in a cut you know she can wear. Neither is a campaign, and both depend on somebody having written down what she wore.
Reading the value per fit record
The last output is the one to put in front of a fitter who thinks logging is paperwork. It says what a single complete fit record produces in a year of reorders. Set against a minute of typing at the stockroom door, the arithmetic is not close.
It also sets the ceiling on what fit memory is worth to your store. Multiply the value per record by the number of customers you would otherwise lose track of in a year, and you have the honest size of the problem. If that figure is small, your boutique probably runs on first fittings and walk ins, and your effort belongs at the front of the funnel instead.
Questions about this calculator
What counts as a customer with a real fit record?
Someone you could serve well today without starting over. That means you know her band and cup in the brands you carry, the cut families that work on her, and roughly when she last bought. A name and an email address on a list is not a fit record.
Is a forty five percent yearly reorder rate realistic?
It is a common range for boutiques that fit properly and keep contact, though yours may sit higher or lower depending on your price band and how much of your traffic is one time bridal or gift business. Pull your own repeat count for last year and enter it. The default is only there to show the shape of the math.
Should I include post mastectomy customers here?
You can, but they behave differently because of insurance quantity limits and replacement schedules, so many owners run them as a separate calculation. If that side of the store is significant, run the numbers twice and keep the two files apart.
More free tools and working documents
Working document
The fit record card your next fitter can read
A one page fill in card that captures everything the next fitting needs, in the order a bra fitting actually happens.
Now check that figure against your card box
The result above is only as good as the fittings behind it, and most boutiques cannot pull that list without flipping through paper first. A demo takes one of your customers, puts her sizes across every brand you carry on a single screen, and ends with the restock note her own fitter would send when the size lands. Twenty minutes, and you will know whether the number on this page is reachable in your store.